The anticipation for Desiigner’s debut album has been building ever since his single “Panda” became a smash hit. After announcing his Liife Of Desiigner LP earlier this year, the G.O.O.D. Music artist provided another update on August 10 by sharing the project’s cover art. The image was originally posted on his Instagram account but has been deleted. All his previous posts have been deleted with one remaining: a picture of the artwork for his Gucci Mane-assisted track “Liife.” There is still no release date as Liife Of Desiigner continues to be billed as “coming soon.”
His hit record “Panda,” which was near the top of “Most Lit Songs Of 2016” list, became a cultural phenomenon, spawning a never ending sea of remixes, and becoming certified 5x Platinum. Yet, he dodged the dreaded one hit wonder difficulty when his second single “Tiimmy Turner,” which went viral and also went Platinum and featured a Kanye West remix. Currently signed to Yeezy’s GOOD Music imprint, and on his Outlet Tour, he announced his upcoming Liife Of Desiigner album on Twitter and those who take in his tour dates will get to hear it first. Many critics and fans are skeptical about the ability to meet, or let alone exceed, the success of his debut single, and initial handful of songs. Much of that skepticism stems from the lackluster commercial performance of his three new singles, which have failed to penetrate radio or Billboard, while “Panda” is currently at #100 after 64 weeks on the Digital R&B/Hip-Hop single sales chart.
He tweeted “Fuck NY RADIO,” which could have been a sign of frustration about the lack of support from hometown influencers for his new music. Still, the new records are having an impact online; since it was released on February 14th, Outlet has over 4 million spins on his official YouTube channel and over 3.5 million on his official SoundCloud page. “Holy Ghost” has amassed well over 4 million cumulative spins. While “Thank God I Got It” and “Up” don’t seem to be catching on his SoundCloud, “Up” has cracked a million on YouTube, and “Thank God I Got It” is still coming up. With or without radio support, Desiigner seems to be thriving and enjoying every step of the journey. While it’s unlikely that most artists including Desiigner himself will match the cultural impact of “Panda,” it’s likely that Liife of Desiigner will do solid numbers.