Gianni Infantino has hit out at the "fake news" and "FIFA bashing" he claims is being aimed at world football's governing body.
Addressing FIFA's congress in Bahrain, Infantino attacked the organisation's detractors, using terminology that has become commonplace early in the administration of United States president Donald Trump.
Infantino's passionate speech comes during a week in which FIFA prosecutor Cornel Borbely and ethics judge Hans-Joachim Eckert lashed out at the decision to remove them from office, despite "several hundred" cases of suspected corruption remaining unresolved.
"We need your support to rebuild FIFA's reputation. One man alone cannot do anything," Infantino told the congress.
"We are a team. Sadly the truth is not necessarily what is true, but it is what people believe is true.
"Fake news, alternative facts, these terms did not exist until some time ago. There are a lot of fake news and alternative facts as well circulating about FIFA.
"FIFA bashing has become a national sport, especially in some countries. I understand also why, it was right, but FIFA has changed now.
"This is a new FIFA. We are new people here, we act with facts not with words. Facts and actions speak louder than words.
"It is normal that in a big organisation like FIFA there are arguments, disagreements, fights, disputes before a decision is taken, it's absolutely normal.
"But what matters in the end is the decision taken and implemented, the rest is all speculation."